Poster First Steps
Creating your AWESOME Event Poster
TIP #1: View lots of posters/flyers. Scan the flyers and note which ones stand out to you the most. Take a closer look: What made those flyers stand out to you? Keep that in mind as you continue with these steps.
TIP #2: Choose a striking picture. The picture you choose will depend on your audience, but no matter what, make sure it has high enough contrast and saturation that it "pops". Obviously your picture should be completely appropriate for your event's topic.
TIP #3: Use simple, thick fonts. The funky fonts may look good on your computer, and work well on a handbill or some other type of pamphlet, but they are hard to read from a distance and don’t photocopy well. Use simple, bold fonts that are easily read and will not distort after being copied 150 times.
TIP #4: Avoid clutter. It's tempting to cram every square inch of the flyer with words and graphics, but sometimes having "whitespace" around your headlines and images can make them stand out better.
TIP #5: Make sure the flyer can be seen from a distance. Test your flyer by hanging it up and taking 4-5 big steps back- you should be able to read the headline from this distance.